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Knowing where the customer decision-making process starts and ends let alone how and when to start engaging with customers is more than a challenge but a necessity.

During the last few years the customer decision-making process has been turned on its head.

Gone are the days of fixed customer planning and budgetary cycles where the customer had little choice but to come to you. Buying has gone from a static process to a dynamic rollercoaster of decision-making. The web and social media now offer a rich seam of intelligence for customers to do their own research on vendors, putting them firmly in control like never before.

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‘One of the biggest challenges faced when managing high-risk complex cases is the ability to receive timely information. This is paramount as it ensures successful intervention and prevention of Anti-Social Behaviour and Domestic Abuse.’

By working in isolation, public services and partner agencies lose sight of the wider vulnerabilities. Opportunities for early intervention can be overlooked, this being essential to deliver a proactive service for citizens and communities. Furthermore public services and partner agencies are universally accepting that information sharing is key, it enables strategic needs assessment and targeted planning of resources.

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“Information sharing and data innovation is at the heart of public sector reforms.”
Professor Miriam Lips

The new Well-being of Future Generations Act has become a global agenda with public services across the world. It highlights that information sharing can improve outcomes, focusing on how this sharing of vital information can help to create safer communities.

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Taff Housing Association is one of 3 long established community based HAs in Cardiff, we’re 41 years old this year! 41 years and we find ourselves at the beginning of another transformation journey. A journey which has several key pillars – these include leadership, innovation, collaboration and working smarter with the resources we have.
A Guest Blog from Elaine Ballard, Chief Executive of Taff Housing Association | As featured in Welsh Housing Quarterly

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World Information Society Day will take place on 17th May and this year the theme will focus on ICT entrepreneurship for social impact.

The day was established by a United Nations General Assembly, following the 2005 World Summit on the information Society in Tunis and had previously been known as World Telecommunications Day in order to remember the founding of the International Telecommunication Union on the 17th May 1865.

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History of the Global Goals

The sustainable development goals (SDGs) are a new, universal set of goals, targets and indicators that UN member states will be expected to use to frame their agendas and political policies over the next 15 years. The Global Goals follow and expand on the millennium development goals (MDGs), which were agreed by governments in 2001 and expired at the end of 2015.

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A domestic abuse survivor who was shot by her estranged husband at her hairdressing business is to speak at a Cardiff housing conference in the hope of helping others experiencing abuse.

Rachel Williams, who is now a campaigner and ambassador for Welsh Women’s Aid, will attend the TAI conference in the city’s SWALEC Stadium on Wednesday with the aim of preventing future domestic abuse cases. Rachel has been invited to speak at the event by software experts Locality Solutions, to highlight the importance of sharing information through technology.

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Well Being of Future Generations Act

The Welsh Government has put in place a Well-being of Future Generations Act in order to achieve sustainable development. In other words, the act aims to create a better nation through improving the social, economic, environmental and cultural well being of Wales.

The act consists of 44 public sector bodies who are all encouraged to think more about the long term, work better with communities and each other, look to prevent problems and take more of a joined up approach.

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